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Hi, I'm Monica! đź‘‹ I turn business challenges into success via
End-to-End Product
Design & Strategy
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CRITICAL THINKER. VALUE DRIVER. STRATEGIC STORYTELLER.
I help ambitious teams solve complex product challenges through thoughtful, intuitive digital experiences that create value for users and drive meaningful business impact.
With over 15 years of experience spanning product design, visual design, and front-end development, I partner with teams to transform ideas into scalable products. I specialize in eliminating friction across complex, high-ambiguity ecosystems to drive conversion, sign-ups, and engagement. From launching 0-1 MVPs for startups to scaling complex features for global enterprises, I lead work from discovery through execution across web, mobile, and smart TV, using value-driven AI only where it creates meaningful impact. My approach balances user needs, technical constraints, and business goals to deliver meticulously crafted solutions built to scale.
My mantra: Every design decision should move both the customer AND the business forward.
Brands I've helped
NO ROADMAP? ALL GOOD.
I thrive in ambiguity & deliver with certainty—turning chaos into clear direction
My Design Process
(01)
Discovery
I start by reviewing stakeholder goals, data, and behaviors to define the core problem.
(02)
Strategy
I translate insights into a product vision aligned with business and user metrics.
(03)
Architecture
I align the team with clear blueprints and flows before building UI.
(04)
Interface Design
I craft polished visual systems that maintain brand identity and usability.
(05)
Hand-off and QA
I deliver clean/annotated assets and partner with engineers through implementation.
(06)
Post-Live Optimization
I track performance against metrics to guide future iterations.
ECOMMERCE
STREAMING
CTV
TELECOM
AUTOMOTIVE
HEALTHTECH
FINTECH
LIFESTYLE
ENTERTAINMENT
LIVE SPORTS
SUBSCRIPTION SERVICES
ECOMMERCE
STREAMING
CTV
TELECOM
AUTOMOTIVE
HEALTHTECH
FINTECH
LIFESTYLE
ENTERTAINMENT
LIVE SPORTS
SUBSCRIPTION SERVICES
What Collegues & Stakeholders Say
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"Monica did an amazing job... very professional..."
- "My experience with Monica was wonderful. I couldn’t be happier with my choice of selecting Monica as my website designer. She went above and beyond.
Monica did an amazing job designing my website, Jimwin.com, from start to finish. She is very professional and very knowledgeable, creative, efficient, accommodating and always provided timely services.
She provided guidance and support throughout the whole process and was always happy to answer any questions that I had. We incorporated my ideas and some of her own into the website and she was willing to make any adjustments until I felt comfortable and my needs were met.
I am very pleased with the design and layout of the website and look forward to working with Monica again in the future. I highly recommend Monica to anyone."
-Maraike Harnett, Owner of JimWin LLC -
"Monica is a strong advocate for the user, a true problem-solver..."
- "Monica is a superlative, one of a kind, multi-talent whom I’ve had the pleasure of working closely with as a PM on countless projects for our digital products at AT&T. Working with Monica is a breath of fresh air with her motivating, problem-solving, can-do, positive energy and always brings ideas to the table. Monica is a strong advocate for the user, a true problem-solver, who gets down to the core of the problem. She carefully analyses data/analytics and uses the best UX strategy customized per project. Monica proves to have a strong knowledge of industry best practices and design process and is constantly on top of digital design trends. Her eye for design and execution is amazing as it shows in the quality of her work and its results. Monica’s inviting, collaborative working approach is great too - welcoming feedback and insights from everyone on the team, seeking to help out any way she can for the better of our products. She literally makes my job easier. Monica really gets it; saving us so much time with optimal design solutions - if one way doesn’t work she quickly figures out another, even if it’s last minute. Her capability of big-picture-thinking, as she seeks to create the best possible experiences for users is amazing as well as admirable. Monica’s unique combination of proven talent, her many years of proven digital knowledge and a high level of autonomy makes her a great person to work with. All-in-all, Monica aims to contribute greatly in creating the best digital products - an incredible asset any company would be lucky to have in hiring Monica."
-Carlos Saenz, Director of Product OTT, Univision Communications Inc. -
"I envied her quick turnaround on all the applications we worked together."
- "It is a rare sight to see web designers playing the right chord when it comes to managing technical implementation and User experience. Monica always handled this with agility and patience.
I worked with her on several web and mobile applications for over 5 years. I envied her quick turnaround on all the applications we worked together. She would liberate her creative abilities while not compromising on user experience."
-Venkata Mulapudi, Software Developer at PRIMUS Global -
"She outstandingly leads our digital platforms’ UX ...and her designs are top-notch."
- "I’ve worked with Monica for 5 years on various digital projects for DIRECTV/AT&T, as she outstandingly leads our digital platforms’ User Experience. Monica is hardworking, diligent, self-directed, creative and very knowledgeable about all aspects of user experience design, particularly in being empathetic to the user reflecting in her successful approach with design. Monica always comes very well prepared and in great spirits, while treating everyone in a pleasant way and her designs are top-notch. She explains UX strategies and solutions in a way that everyone can understand and is always open to suggestions as well as welcoming feedback. Working with Monica is a pleasure, not only due to her wealth of experience as a vastly skilled Digital Designer and UX leader, but also for her motivating “There’s always a way” optimistic attitude, enhancing the working process.
I highly recommend Monica for any company that needs a focused, hard-working, inspirational and skilled User Experience leader who brings great results."
-Joaquin Langone, Product Manager at DIRECTV / AT&T