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C O N T E X T
Having shared turntables with icons like Dj Premier, Just Blaze, Stretch Armstrong, J-Rocc and Large Professor to name few; DJ Monster was in need of a digital presence that was up to par with his skill and as a professional via his brand.
What I did
A complete overhaul of DJ Monster's digital presence. Services included:
Competitive Analysis
User Experience
Information Architecture
Wireframes & Prototypes
Photography Direction
UI & Visual Design
Marketing Collateral Design
Web Design & Development
Strategy
Understanding company goals and expectations
Stakeholder Discussions.
After quite an intuitive discussion with DJ Monster, I took note of him constantly mentioning that he sets a vibe, which is what he really wanted to portray in his website. This resonated with me which I will elaborate on further in just a bit.
After a competitive analysis of other DJ sites, it was safe to assume a DJ's website would include info about him and most of all his music, as well as the venues he has performed in and of course a form of contact and social links. An insight I gathered that really stood out to me was that all other DJ websites showed content, but it did not ooze any type of vibe, which is what a DJ ultimately creates - a vibe. Instead they were websites that simply displayed information about them and their music/mixes. That is all. No emotion. This is why its of utmost importance to fully undestand the business & brand aspect of it as well as the message you want to portray and intended audience.
With that said, I delved deeper into what DJ Monster's services would encompass.
Content should include:
• Homepage
• Easy access Contact & social media
• Venues
• MP3s
• Lush, Sexy visuals
• Smooth transitions & Visual Cues
• Animations triggered by interactions
Design Solution
Based on my insights, in order to succeed I needed to hit these core points:
• Create a "vibe" per page & content
• Lush, Sexy visuals
• Smooth transitions & Visual Cues
• Animations triggered by interactions
• Contact & social media - a must on all pages
Creating a VIBE. Not just a website.
The purpose of this website was not only to present a DJ and his work, but to also present a vibe. Which is ultimately what a DJ creates. Therefore, I went with a clean and minimal, yet lush and sexy aesthetic. To accomplish this, I used rich colors and animations triggered by micro-interactions. Such animiations included, the changing of background color depending on content presented, so as to get a feel of the content about to unfold which would then match that mood I set with each background color selected, as well as content.
